042307: Comelec OKs digital ad campaign in cybercafes

April 24, 2007
Updated 00:43:51 (Mla time)

Inquirer

MANILA, Philippines -- The Commission on Elections has paved the way for digital media advertising in the May 14 midterm elections after it approved the use of the Internet as a new form of channeling election propaganda.

The Comelec en banc last week approved the petition of CyberAds Inc., a company offering digital media advertising, to allow the display of candidates' political ads on the screens of 25,630 computers enrolled in the company from 1,515 Internet café members.

In Resolution No. 7858, the Comelec noted that digital media advertising was in line with the poll body's modernization efforts "to provide voters with access to information and education materials" that would enable them to make an informed choice come election day.

The Comelec said the new form of political advertisement was at the same time an environment-friendly form of campaigning that would "minimize, if not eliminate, waste materials during and after the election period." Nikko Dizon

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