042806: Yahoo! Philippines seeking local content providers

This story was taken from www.inq7.net

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http://news.inq7.net/infotech/index.php?index=1&story_id=73925

Yahoo! Philippines seeking local content providers
First posted 11:23pm (Mla time) April 28, 2006
By Erwin Lemuel Oliva
INQ7.net

YAHOO! say it is looking for Philippine content providers to help beef up its Philippine web portal, which was formally unveiled this week. Reza Behnam, managing director of Yahoo! Southeast Asia, said that the portal is "actively looking" for content provider partners who will provide news, sports, and entertainment content. "Every market is unique. So we will offer locally relevant content," added Behnam who was in Manila to launch the local portal. Google and MSN have gone ahead offering local flavors of their portal to the Philippines. Yahoo! believes that the Southeast Asia offers a vibrant market, with at least 60 percent of 60 million Internet users in this region using Yahoo services. Filipinos are known to make use of Yahoo!'s community and communications services, such as its popular e-mail newsgroup system Yahoogroups , as well Yahoo! Mail, and Yahoo! Messenger for instant messaging. In fact, local Internet users can send text messages to some Yahoo Messenger subscribers who have activated the application's mobile service. Behnam said that the biggest source of revenue is currently advertising. But they hope to change this soon, as it pushes its mobile services in the Southeast region with Philippines included. Yahoo!'strategy these days is to develop portals that are not "one-size fits all." "Instead of adopting a 'one-site' or 'one service' fits all approach, Yahoo provides the necessary local relevance that can encourage Internet access and adoption for users in Southeast Asia," the Yahoo! Southeast Asia executive added. Yahoo! has around 3.4 billion page views per day on average and more than 429 million unique users worldwide, he said. Yahoo! was founded in 1994 by two Stanford PhD students David Filo and Jerry Yang. They incorporated their company in 1995, with corporate headquarters in Sunnyvale, California. Yahoo! has about 9,800 full-time employees worldwide, and has 5.2 billion dollars in revenues as of December 2005, with annual growth at 47 percent.

 

 

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