Yahoo! woos RP mobile phone users to access Web
By Rizal Raoul Reyes
Correspondent
By Rizal Raoul Reyes
Correspondent
MAJOR global Internet company Yahoo! Inc on Tuesday unveiled the “Yahoo Go for Mobile in the Philippines,” a new service that enables users to access Internet content and services on their mobile phones, and at the same time geared to build a one-stop internet shop in Southeast Asia.
Reza Benham, managing director of Yahoo! Southeast Asia, said the company decided to open up a mobile component in the country because of the heavy usage of mobile phones here. “Many Internet users are now using the mobile to access the Web,” said Benham at a news briefing on Tuesday.
He said Yahoo! Inc is bullish in pushing the mobile service in the Philippines and the rest of the Southeast Asian region owing to the huge volume of users, particularly those in the 35-and-below age group. He noted this group is Internet-savvy and are potential users of Yahoo’s latest service.
“The mobile phones are going to drive Yahoo’s growth in the future not only in America but Asia as well,” he said.
“Yahoo is delivering the Internet experience on the mobile device,” he added.
Larry Jordan, director of product management of Yahoo! Southeast Asia, said the company at present is looking for partners to give the site a richer and more relevant content.
He said the Philippines is one of the countries that can provide the requirements. “For improved localized content, we are looking at different partners in the Philippines because they are quite capable,” he said.
Jordan said a richer localized content can make the recently launched Front Page more relevant and substantial.
“Yahoo! local Front Pages provide a great starting point for users to find anything and everything they want on the Internet,” said Jordan.
“Yahoo’s involvement in developing localized services aims to make the Internet more relevant for the 60 million Internet users in Southeast Asia, as well as the millions of new Internet users that come on-line each year in the region,” said Benham.
Instead of adopting a “one-site” or “one-service-fits-all” approach, Yahoo! provides the necessary “local relevance that can encourage Internet access and adoption for all users in Southeast Asia,” he added.
In a related development, Yahoo announced it has formed a partnership with Finnish phone maker Nokia for its Go for Mobile program in the Philippines. Buyers of select N70, 6680, 6681, 6630, 7610, 6670 and 6600 will receive Yahoo! Go for Mobile preinstalled. They can download the Yahoo! Go for Mobile application directly onto these devices from http://asia.go.yahoo.com//.
Jordan said Yahoo! has formed a global deal with Motorola for possible installation of the program in all the Motorola phones.
Key features of Yahoo! Go for Mobile include Yahoo Messenger, Yahoo Mail, Yahoo Search, Yahoo Photos, Yahoo Address Book and Yahoo Calendar.
Reza Benham, managing director of Yahoo! Southeast Asia, said the company decided to open up a mobile component in the country because of the heavy usage of mobile phones here. “Many Internet users are now using the mobile to access the Web,” said Benham at a news briefing on Tuesday.
He said Yahoo! Inc is bullish in pushing the mobile service in the Philippines and the rest of the Southeast Asian region owing to the huge volume of users, particularly those in the 35-and-below age group. He noted this group is Internet-savvy and are potential users of Yahoo’s latest service.
“The mobile phones are going to drive Yahoo’s growth in the future not only in America but Asia as well,” he said.
“Yahoo is delivering the Internet experience on the mobile device,” he added.
Larry Jordan, director of product management of Yahoo! Southeast Asia, said the company at present is looking for partners to give the site a richer and more relevant content.
He said the Philippines is one of the countries that can provide the requirements. “For improved localized content, we are looking at different partners in the Philippines because they are quite capable,” he said.
Jordan said a richer localized content can make the recently launched Front Page more relevant and substantial.
“Yahoo! local Front Pages provide a great starting point for users to find anything and everything they want on the Internet,” said Jordan.
“Yahoo’s involvement in developing localized services aims to make the Internet more relevant for the 60 million Internet users in Southeast Asia, as well as the millions of new Internet users that come on-line each year in the region,” said Benham.
Instead of adopting a “one-site” or “one-service-fits-all” approach, Yahoo! provides the necessary “local relevance that can encourage Internet access and adoption for all users in Southeast Asia,” he added.
In a related development, Yahoo announced it has formed a partnership with Finnish phone maker Nokia for its Go for Mobile program in the Philippines. Buyers of select N70, 6680, 6681, 6630, 7610, 6670 and 6600 will receive Yahoo! Go for Mobile preinstalled. They can download the Yahoo! Go for Mobile application directly onto these devices from http://asia.go.yahoo.com//.
Jordan said Yahoo! has formed a global deal with Motorola for possible installation of the program in all the Motorola phones.
Key features of Yahoo! Go for Mobile include Yahoo Messenger, Yahoo Mail, Yahoo Search, Yahoo Photos, Yahoo Address Book and Yahoo Calendar.
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