10/20/2011 | 08:15 A
Shortly after unveiling the latest flavor of its Android OS for mobile
devices, search giant Google is introducing new mobile search and ad
formats.
Mobile ads senior product manager Surojit Chatterjee said the new
formats help connect people and businesses in "new, useful and relevant
ways."
"We’re bringing the worlds of search and apps together with mobile advertising in a few ways," Chatterjee said in a blog post.
Among the new ad formats are:
Search ads in mobile apps: Custom Search Ads for mobile apps that
provide useful and relevant answers, for people searching within a
mobile app. Custom Search Ads will also help app developers earn more
money to fund their apps and grow their businesses on mobile.
Click to Download: This ad format helps consumers right when
they're searching for information about an app, linking them directly to
the App Store or Android Marketplace to download. App developers are
allowed to include app icons and information about the app in their ad
unit so people can make more informed decisions about whether they want
to download the app.
Mobile App Extensions: This new, beta ad unit lets businesses
use mobile search ads to direct someone to a page within a mobile app
already installed on their phone. For example, if someone searches for
sneakers on a mobile device, they might see an ad that takes them
directly into a cool shopping app they’ve installed on their phone.
Local search ads: Building local context into mobile ads makes
them more useful both for both consumers and businesses. Particularly
this holiday season, when consumers are using their mobile phones to
find a nearby store for last minute gift purchases, this new feature
will help connect customers with storefronts.
Circulars, a new ad format that Google began testing with Best
Buy and Macy’s earlier this month. When someone clicks on a search or
display ad (on desktop, mobile or tablet devices), they may see these
engaging ads which contain photos of relevant products and special
offers. With a few clicks, people who are at their desk can email that
circular to their mobile phones, and later walk into their local store,
flash their phone and redeem the offers.
"The exciting thing for mobile users and businesses is that the
possibilities for mobile search advertising are nearly endless. We’re
looking forward to helping businesses and consumers alike take advantage
of this brave new (mobile) world," Chatterjee said. — RSJ, GMA News
http://bit.ly/n3u107
No comments:
Post a Comment