Tuesday, January 30, 2007 | MANILA, PHILIPPINES
News
Convergys wants home-based call center agents
Ohio-based call center firm Convergys Corp. wants to expand its local employee base to include home-based agents, but must first address issues such as unreliable broadband connections and creating methods to monitor home agents.
In an interview with BusinessWorld, Convergys Corp. business development manager for the Philippines Josemari P. Mercado said current broadband connections in homes generally still did not meet industry standards.
"We have to ensure 100% connectivity. If a customer gets disconnected in the middle of call, he’ll be very dissatisfied. We’re currently studying ways to mitigate the possibility."
At the same time, the company also needs to determine methods to monitor the quality of home-based agents. "Agents working in an office can easily be watched, sometimes without them even knowing they’re being listened to. We’re still trying to come up with a system for home-based agents," Mr. Mercado said.
Other issues, such as a possible modified salary structure for home-based agents, have yet to be determined. Mr. Mercado said there was no time line yet as to when the company would begin employing home-based agents in the Philippines.
He said the company was now testing 300 home-based agents in the U.S., where the broadband infrastructure was more advanced. The company is testing two models for home-based agents: the "full employee" model gives an agent a regular periodic salary, while the "full agent" model gives a salary based on transactions completed.
Mitch Locsin, executive director of the Business Processing Association of the Philippines said the main advantage of having home-based agents is expanding the job’s accessibility.
"It’s really a question of getting good agents. Some of the best call center agents are middle-aged women that are well-educated but have kids at home that they need to take care of."
He noted that there were already home-based agents in the Philippines for outbound calling services like telemarketing. But he said agents for inbound services had different software and logistical requirements that could not yet be handled at home. "I think the Philippines is not yet ready for it. Maybe in one or two years," Mr. Locsin said.
Convergys President and Chief Operating Officer David Dougherty earlier said that a home-based scheme could save the company the capital required to build contact centers.
Convergys is one of the world’s largest call center firms, with over 60,000 employees worldwide, including over 9,500 in the Philippines. Last month, the company said it would open a new call center facility in Cebu City which will house up to 700 new employees. The facility is expected to be operational late in the first quarter of this year.
Convergys serves clients in a broad range of industries, including communications, financial services, technology, and consumer products.
Its operations in the Philippines started in 2003.